AI-enabled product marketing professional

I turn complex products into clear go-to-market stories.

Portrait of Anurag Khosla

I connect market insight, product strategy and storytelling to help teams understand what matters, communicate it clearly and move with confidence.

MSc, Cranfield School of Management  |  MBA, IBS Gurgaon  |  B.Tech Electrical Engineering, Dr. A.P.J. Abdul Kalam Technical University

Product marketingGTM strategyMarket intelligenceCompetitive intelligenceStorytellingAI agents
Career chapters

A marketing career shaped across markets, B2B and B2C categories, business models and many different hats.

Product Marketing Manager and Marketing AI Lead at Zellis

Product Marketing Manager and AI Marketing Lead

My current chapter brings together portfolio positioning, go-to-market planning, competitive intelligence, sales enablement and AI agent creation across HR, payroll, workforce management and financial wellbeing. As project lead for Marketing AI initiatives, I connect business needs with practical agents, workflows and team adoption.

Portfolio and GTM

Shaping positioning, messaging and launch stories across a multi-product HCM portfolio.

Market and competitive intelligence

Turning market signals, competitor moves and seller feedback into tools that support better conversations.

AI agent creation and enablement

Leading Marketing AI projects from use case design and agent creation through rollout and everyday use.

Storytelling and enablement

Connecting product truth with the needs of buyers, customers, partners and internal teams.

A global lens

GlobalData was my first London role and a chance to apply deep marketing experience to a global intelligence portfolio, turning complex research products into clear, commercially useful stories for decision makers across industries.

Making global intelligence easier to navigate

Product Marketing Manager, GlobalData

Working across Intelligence Centres, premium databases and Thematic Intelligence strengthened my ability to position complex products for global audiences. I connected analyst expertise, product capabilities and commercial needs through clear personas and consistent product stories.

Intelligence Centres

Created clearer ways to explain specialist intelligence products across a wide portfolio of industries.

Thematic Intelligence

Translated cross-sector themes into relevant narratives for buyers and users.

Personas

Built a shared view of audiences so product, marketing and sales could communicate with greater consistency.

Global product storytelling

Adapted complex research and data propositions for varied professional audiences around the world.

Improving campaign efficiency for a human mission

Digital Products and Paid Media, World Vision UK

At World Vision UK, I worked across digital acquisition and supporter campaigns. The focus was on making fundraising more efficient and helping the organisation support children and families affected by conflict through stronger new supporter acquisition and existing supporter engagement.

Campaign efficiency

Improved return on advertising spend by connecting media choices, creative testing and supporter journeys.

Fundraising and supporter growth

Developed new supporter acquisition and existing supporter campaigns to help fund support for war-affected children and families.

Career 2.0

I moved to the UK to pursue a new chapter in my career. Cranfield became the bridge between my experience in India and a more strategic, globally oriented product marketing practice.

Reframing experience through strategic marketing

MSc Strategic Marketing, Cranfield School of Management

Cranfield gave me the space to connect years of hands-on brand and product experience with deeper strategic thinking. It was both an academic step and the start of building my professional life in the UK.

A decade of marketing in India

From brand management to product, media, digital and SaaS marketing.

Dish TV

After completing my MBA at IBS Gurgaon, I was recruited by Dish TV, then a leader in entertainment. I began in brand management and worked across national campaigns, agencies, media and product bundles at scale.

Karbonn and Panasonic

I expanded into media and product marketing for smartphones, supporting launches in a fast-moving and highly competitive consumer technology market.

Times Internet

I moved into India’s growing internet ecosystem with Dineout, launching the brand across major cities through outdoor, digital, print and niche marketing. The wider chapter included inresto, the B2B SaaS offer for hospitality partners, alongside Follo, Times Food Awards, House of God ecommerce, the Alive augmented reality app, FilmiPop and Times of India Sports Awards.

Usha International

I brought this experience into a broad product portfolio role spanning market planning, pricing, channels and launch toolkits.

Akiva Superfoods

As GM Marketing at a health foods startup, I led multiple ecommerce, direct-to-consumer and marketplace projects for an FMCG brand.

TOSTEM India, LIXIL Group

As Marketing Head for India, I led marketing for TOSTEM premium aluminium windows and doors before moving to the UK for higher studies at Cranfield.

About me

Curious by nature. Strategic by practice.

I am an AI-enabled product marketing professional with experience across B2B technology, market intelligence, digital products and consumer brands in the UK and India.

My specialities include product marketing, go-to-market strategy, market and competitive intelligence, identifying differentiators, positioning, personas, storytelling, brand research, media buying and planning, sales enablement and the practical use of AI in marketing.

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